Dotdash Meredith Bucked The Digital Publisher Doldrums In Q4 Thanks To Programmatic | AdExchanger
Briefly

"It's a heck of a lot easier" to write shareholder letters and lead earnings calls, IAC CEO Joey Levin told investors during the company's earnings call on Wednesday, "when the news is good."
Programmatic FTW IAC's vision for Dotdash Meredith - to be a flywheel for generating advertising and commerce revenue - is finally starting to pan out.
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