#dotdash-meredith

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AdExchanger
3 weeks ago
Artificial intelligence

Dotdash Meredith Looks To AI Partnerships To Protect Its Search Traffic | AdExchanger

The partnership between Dotdash Meredith and OpenAI is seen as a strategic move to enhance digital ad business and protect search referrals. [ more ]
AdExchanger
3 months ago
Marketing tech

Dotdash Meredith Bucked The Digital Publisher Doldrums In Q4 Thanks To Programmatic | AdExchanger

Dotdash Meredith, owned by IAC, saw a 9% YoY increase in digital revenue in Q4 2021 due to growth in traffic and better ad pricing.
The success is attributed to improved performance in direct sales, affiliate marketing, and programmatic activities. [ more ]
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