AdExchanger
7 months agoMarketing tech
Dotdash Meredith Bucked The Digital Publisher Doldrums In Q4 Thanks To Programmatic | AdExchanger
Dotdash Meredith, owned by IAC, saw a 9% YoY increase in digital revenue in Q4 2021 due to growth in traffic and better ad pricing.
The success is attributed to improved performance in direct sales, affiliate marketing, and programmatic activities. [ more ]