A U.S. District Judge ruled that Google violated the Sherman Antitrust Act, marking it as a monopoly for the second time in a year. The DOJ plans to propose the divestiture of Google's ad exchange, AdX, and its ad server, DoubleClick for Publishers, as a remedy. Google contests this ruling and argues the proposals overreach the Courtâs decision, stating intentions to appeal. The Court noted the necessity of the ad tech market for internet functioning and cited divestiture as the most effective antitrust solution.
Google has engaged in a decade-long campaign to acquire, protect, and entrench monopoly power in two markets critical to digital advertising.
We disagree with the Court's ruling on our publisher tool, Google Ad Manager, and will appeal.
Divestiture is the most important and most effective of antitrust remedies, in large part because it is simple, relatively easy to administer, and sure.
DOJ is seeking remedies that go significantly beyond the Court's narrow ruling by forcing a divestiture of Google Ad Manager.
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