Meta Platforms is increasing its focus on artificial intelligence, particularly in automating its advertising business. With over 3.43 billion daily users, the company is leveraging AI to improve the ad creation process, making it more efficient and cost-effective for advertisers. Aiming for full automation of ad processes by the end of 2026, Meta could significantly enhance the effectiveness of its advertising tools. This evolution could attract more advertisers and boost the company's stock appeal as investment potential grows.
"If successful, Meta Platforms' new AI tools for ads could reduce advertising expenses for companies while they achieve similar (or perhaps even better) results."
"AI is making the job faster, easier, and cheaper, allowing businesses to define their target audience without extensive research."
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