Does The Trade Desk Set The Protocols?; AMP, PWAs And The Web We'll Never Know | AdExchanger
Briefly

Here's today's AdExchanger.comnews round-up... Want it by email?Sign up Video Jockeys here.The Trade Desk publicly adopted the IAB Tech Lab's new video protocols, which create more specificity around the type of online video ads being bought, Adweek reports.The news worried some publishers who run low-quality videos, like easily ignored spots or units despised by users (think full-screen takeovers that interrupt the browsing experience).
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