Yet the myth that minority-owned and targeted publishers can't deliver the same large audiences as 'general market' media remains pervasive, Goffin says on this week's episode of AdExchanger Talks.
Traffic-shaping algorithms can have a negative impact on minority-owned and niche publishers because they prioritize media owners with more ad impressions for sale, regardless of the number of actual ad slots available.
#multicultural-media #minority-owned-publishers #programmatic-advertising #digital-marketing #media-diversity
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