Discord heightens ad focus by introducing video ads to mobile apps in June

In June 2024, Discord's mobile app will debut Video Quests, a new advertising feature allowing advertisers to showcase trailers and key announcements. This move comes after Discord initially introduced ads to desktop and console apps in March 2024, where users could earn rewards for engaging with certain games. The Video Quests ads will appear at the bottom of the mobile screen, giving users the option to expand or ignore them. Discord aims to build an authentic advertising experience while allowing users to manage their promotional preferences.

Discord has decided to introduce video ads to its mobile platform, marking a significant shift from its previous ad-free stance, allowing advertisers to showcase trailers and announcements.

Users will see these Video Quest ads at the bottom of their screens and can choose to expand or ignore them, maintaining control over their experience.

Read at Ars Technica