The gaming market has shifted significantly, with mobile platforms leading due to their diverse audience. Challenges in monetizing these games have been mitigated by new regulations that allow developers to sell directly through social channels and web stores. This shift has enabled them to create new revenue avenues and boost player engagement. Berkley Egenes from Xsolla discussed how owning the digital experience is crucial for growth, and highlighted partnerships aimed at overcoming measurement challenges that arise due to privacy regulations. Innovative solutions for cross-platform measurement are being developed to assist developers in tracking user data effectively.
What we're seeing is when developers get involved actively with their own digital experience and own that branded experience, they're starting to see growth.
Web shops enable a true ecommerce experience - my skins or my gems or the weapons that I need to go play the game, even though it's on a mobile device, I still order it online.
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