When Sports Games Feel Like Casinos, Players Rarely Win
Gamers are increasingly pressured to make in-game purchases beyond the initial price, engaging in microtransactions to enhance gameplay and competitiveness.
Anzu Partners with Kochava Collective to Bring New Levels of Audience Targeting to In-Game Ads
Anzu is a top in-game advertising solution focusing on player-first experiences, supported by advanced ad tracking technology and partnerships with industry standards.
Anzu enables game developers to monetize their titles effectively through non-disruptive ad placements, offering control and reliable revenue streams.