The 'Mobile Casual Benchmarks Report 2025' reveals a comprehensive analysis of casual mobile games, indicating a shift in monetization strategies. While hypercasual games dominate in installs, their advertising revenue per user (ARPU) is significantly lower than hybrid casual games. The report suggests exploring hybrid casual designs that incorporate engaging elements like progression systems and RPG features, which can enhance both ad monetization and in-app purchases. Key statistics show that games in the Party and Match genres fare better financially, emphasizing a need for developers to adapt their game mechanics for improved revenue.
The report highlights the growing trend towards hybrid casual games, which offer greater user engagement and better monetization compared to the traditionally popular hypercasual games.
With hypercasual games yielding an average ARPU of just $0.86, there's a clear suggestion for developers to consider deeper gameplay mechanics for better financial returns.
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