A recent Digiday+ Research survey revealed that nearly half of publishers have seen a notable increase in referral traffic from social media platforms over the past year. This positive trend reflects a gradual shift in publishers’ relationships with social media, propelled by platforms like Meta and TikTok, which have become significant sources of traffic. Specifically, 25% of publisher professionals noted that Facebook and Instagram significantly contribute to this growth in referral traffic, while TikTok also emerges as a vital platform in boosting engagement.
Nearly half of publishers have experienced an increase in referral traffic from social media platforms, indicating a growing positive relationship between publishers and these platforms.
The Digiday survey highlights that Meta and TikTok are the primary sources of increased social referral traffic, as publishers work to leverage social media effectively.
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