"Reddit has launched an AI-powered media-buying tool designed to automate core aspects of advertising on its platform, including audience targeting, bidding, and creative optimisation. The product, called Max Campaign, is positioned as a way to attract performance-focused advertisers while responding to ongoing concerns around transparency in automated advertising tools. Integrated into Reddit Ads Manager, Max Campaigns is intended to simplify how brands plan, set up, and run campaigns."
"Agent Hub has been launched by WPP on its AI marketing platform, WPP Open. The launch gives clients access to agentic AI tools built on the company's proprietary data and accumulated know-how. The platform acts as a central repository for AI agents that embed WPP's intelligence. It is available to clients worldwide as well as WPP's 100,000 employees, providing ongoing access to what the company positions as verified expertise."
Reddit launched Max Campaign, an AI-powered media-buying tool that automates audience targeting, bidding, and creative optimisation to attract performance-focused advertisers. Integrated into Reddit Ads Manager, Max Campaigns draws on Reddit community intelligence—the depth of user-generated conversations across communities—to inform campaign delivery and optimisation. WPP launched Agent Hub on its WPP Open AI marketing platform to provide clients and employees access to agentic AI tools built on proprietary data and accumulated know-how, including curated Super Agents for analytics, behavioural science, and creative ideation. A U.S. judge rejected Amazon’s bid to dismiss a price-gouging lawsuit, keeping the case active.
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