"OpenAI has named David Dugan as vice president and head of global ads solutions, marking a clearer step towards building out its advertising business as it looks to expand revenue streams."
"Apple is reportedly planning to introduce advertising within its Maps app, as part of a wider effort to grow revenue from its services."
"X is seeking to win back advertisers that have scaled back or abandoned the platform, offering incentives worth up to USD$200,000 in added value."
OpenAI has appointed David Dugan as vice president of global ads solutions to develop its advertising business. The new model aims to be additive within ChatGPT. Apple plans to introduce ads in its Maps app, allowing businesses to bid for placements. X is offering incentives up to $200,000 to regain advertisers who have left the platform. These initiatives reflect a broader trend of tech companies seeking to monetize their services beyond traditional sales.
Read at Exchangewire
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