"OpenAI has decided to extend its advertising pilot programme beyond April, past its initial March deadline, giving brands more time to test how ads could appear within its rapidly growing AI assistant."
"A lawsuit brought by Elon Musk's X, which claimed leading advertisers had colluded to boycott the platform and strip it of advertising revenue, has been dismissed by US District Judge Jane Boyle."
"Disney+ has signed a first-of-its-kind European content agreement with RTVE, allowing the broadcaster's shows to debut on the platform."
OpenAI has extended its advertising pilot program beyond April, allowing brands to test ad placements in ChatGPT. The trial will expand internationally to Canada, Australia, and New Zealand. Sponsored messages will appear after responses, with assurances that ads won't influence chatbot answers. A lawsuit by Elon Musk's X against advertisers for a boycott was dismissed by a US judge, who found no harm under federal competition rules. Disney+ has signed a landmark deal with RTVE for next-day streaming of shows.
Read at Exchangewire
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