The UK Competition and Markets Authority (CMA) has raised concerns about Google's Privacy Sandbox, including the potential for self-preferencing through access to first-party data via the Topics API.
MediaSense's acquisition of R3 Media signifies strategic growth for the firm, enhancing its marketing operations capabilities and expanding its services into North America and Asia.
Azerion's acquisition of Goldbach Austria GmbH is aimed at strengthening its position in the advertising market by enhancing its media channel services through the newly acquired broker.
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