The article covers three key developments in the advertising and technology sectors. Channel 4 has launched an innovative emissions measurement tool, said to be a first for major broadcasters, to provide advertisers with insights into the carbon impact of their digital campaigns. Bluesky announced enhancements to its referral tracking system for publishers, facilitating better assessment of website traffic from posts. Lastly, Perplexity AI is in negotiations to raise significant funding, targeting an $18 billion valuation as it seeks to expand its presence in the competitive AI landscape.
Channel 4 has introduced a pioneering emissions measurement tool, allowing advertisers to access digital campaign emissions data, aiming to minimize carbon impact and support sustainability efforts.
Bluesky has enhanced its referral tracking capabilities for publishers, facilitating better measurement of website traffic from social network posts. This change addresses previous limitations in tracking actual engagement.
Perplexity AI is actively seeking to raise funds that could elevate its valuation to USD $18 billion, with aspirations to expand operations in response to a growing demand for advanced search tools.
The new funding round discussions imply substantial interests in AI technology, as Perplexity aims to bolster its position against competitors like Google's Gemini and OpenAI's ChatGPT.
#emissions-measurement #advertising-sustainability #referral-tracking #ai-funding #digital-marketing
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