""We're the marketplace of virality, essentially. Companies, brands, streamers, creators launch campaigns on our platform with set CPMs, budgets, specific requirements that they want to push at scale. And thousands or tens of thousands of creators will join each campaign and make videos all over social media for them.""
"Bitton, who started posting magic-trick videos to YouTube at nine and was earning six figures a month from Snapchat shows by 15, is best known to investors as the co-founder of Crayo, an AI video-editing tool that hit $600,000 a month in revenue inside its first year."
Content Rewards, relaunched by Daniel Bitton in late 2025, facilitates viral marketing campaigns for brands and creators. With a budget exceeding $70,000 for three live Polymarket campaigns, the platform operates on a multi-million-dollar scale, paying creators around $40,000 daily. Bitton describes it as a marketplace of virality, where companies set specific campaign requirements and thousands of creators produce content across social media. This model leverages low CPMs to maximize reach and engagement for various brands and prediction markets.
Read at Forbes
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