DAIVID has launched an AI-powered creative testing tool enabling advertisers to benchmark the effectiveness of their ads against competitors. The upgraded Creative Data Feed API allows brands, agencies, and influencers to assess emotional responses, attention levels, and brand impact in real-time. By analyzing tens of millions of human responses, DAIVID’s predictive algorithm provides insights into attention, emotional connection, brand recall, likelihood of action from viewers, and overall effectiveness scores. Users can upload competitor ads from various social platforms for comparative analysis, enhancing marketing strategies.
Advertisers can now instantly compare the effectiveness of their ads with their competitors' using an AI-powered creative testing tool launched by DAIVID.
Trained using tens of millions of human responses to ads, DAIVID's AI models use a predictive algorithm that lets advertisers know within seconds the emotional and business impact of a video or image.
Users simply upload competitor content sourced from Instagram, Facebook, or TikTok ad libraries, or publicly available videos on YouTube, to quickly find out how their ads stack up within their sector.
DAIVID's Creative Data API allows brands and agencies to unlock the emotional and business impact of every campaign, even those hidden behind walled gardens.
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