Today's recap highlights various developments in search, including Google's testing of AI Overviews to replace local search packs. The introduction of a 'lowest in 30 days' label in Shopping ads aims to improve price transparency. Additionally, Google's AI crawler capability is enhanced by rendering JavaScript through a shared service. Advertisers can expect increased limits for Google Ads PMax campaigns and the launch of Google Tag Gateway, while changes in AdSense reflect a new approach towards ad management, specifically regarding video game ads.
Google is testing replacing the local pack in search results with AI Overviews, which could significantly impact how users engage with local search results.
A new 'lowest in 30 days' label is being tested in Google Shopping ads, potentially providing consumers with better price comparison options.
Google's launch of Tag Gateway for advertisers may streamline ad performance tracking, enhancing the ability to measure and optimize ad campaigns.
Upcoming changes in Google AdSense, which will no longer allow users to block video game ads, indicate a shift in ad quality control.
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