The search forums are abuzz with reports of significant volatility in search metrics, raising questions about whether this is due to a bug or a genuine Google core update. Highlights from the recent Google Search Central Live event include news about the Search Console API's upcoming 24-hour view support and Google's new capability in Google Ads to hide all recommendations. Additionally, the company advises against fixating on minor SEO metrics. Meanwhile, a legal case involving a mother's lawsuit against Google and an AI chatbot site for her son's suicide emphasizes the ethical issues surrounding AI.
There is notable volatility in search metrics, leading to questions about whether it's a bug in Google's system or the effects of a core update.
Google is shifting its focus away from minor SEO metrics, advising users to concentrate on more meaningful SEO strategies.
The recent Google Search Central Live event highlighted significant updates, including the upcoming support for a 24-hour view in the Search Console API.
A mother is suing Google over the presence of AI versions of her deceased son, bringing attention to serious ethical concerns in AI technology.
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