In recent search forums, it's reported that Google is experimenting with AI Overviews that generate clicks leading to Google Search rather than directing traffic to individual sites. Concurrently, Google Ads is exploring a double expandable image carousel ad format and reviewing increased visibility for Google Shopping Ads, including those with discount labels. Additionally, Google Business Profiles introduced a 'Good for Kids' label to assist parents in locating child-friendly services. The education Q&A markup is now inclusive of Spanish and Vietnamese languages to broaden accessibility.
Google is testing new link formats that direct users to its own search results instead of external sites, changing the landscape of click-through opportunities for webmasters.
The introduction of the 'Good for Kids' attribute in Google Business Profiles is aimed at enhancing user experience by helping parents find family-friendly services.
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