CTV Is Maturing, But Measurement And Big Picture Challenges Remain | AdExchanger
Briefly

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.Dramatic shifts in consumer viewing habits during the pandemic have led, predictably, to an intense focus on the corresponding connected TV (CTV) advertising opportunity.Some pundits went so far as to declare 2020 (or 2021, depending on the source) to be "the year of CTV."
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