Crumbl’s business strategy hinges on creating urgency through its rotating cookie flavors, driving sales even higher as they reach approximately one million cookies sold daily.
The cookie cutter's primary function is to cut Crumbl cookies into fourths, but many customers find it underwhelming compared to a simple kitchen knife.
Purchasing the pink cookie cutter seems more about brand recognition and aesthetic appeal rather than practical use, emphasizing Crumbl's focus on visual marketing.
While touted as effortless, the cookie cutter often leads to a mess, gluing cookies, with buyers seeking it more for its looks than functionality.
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