Mad Realities, a social media-first TV network, has partnered with CAA to enhance its innovative content creation strategy. The network specializes in producing short-form series quickly for platforms like TikTok and Instagram, emphasizing the need to generate content in less than 24 hours. Co-founder Alice Ma highlights their objective of shaping cultural moments and engaging audiences through technology. CAA will aid in expanding Mad Realities' ventures into live events and branded deals, as well as represent them in the TV space to develop franchise-based short-form shows.
"We aren't just creating content - we're engineering cultural moments by moving at the speed of the internet," co-founder and CEO Alice Ma said in a statement. "CAA understands our vision for the future of entertainment...".
CAA will also represent Mad Realities in the TV arena to create short-form shows based on existing franchises. Series aimed at young audiences from Mad Realities include Shop Cats, the pop culture trivia show Hollywood IQ...".
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