The article discusses the advantages of using Google Ads scripts to enhance account management, particularly through automation using AI. It highlights the potential for custom script generation through AI tools, which simplifies the process for marketers. An example is provided with an 'Account Down' script that alerts users when an account fails to show impressions, which can stem from issues like payment failures. The article also touches on the author's personal challenges with budget and target CPA ratios and how generative AI can be utilized to create and fix Google Ads scripts effectively.
I've struggled with campaigns that set a higher target cost per acquisition than the budget. It's not always obvious. A budget might be $500, but the tCPA is $600. The tCPA should be at least three times the budget in my experience.
AI has significantly transformed how we create Google Ads scripts, allowing us to easily generate custom scripts for tasks like monitoring tCPA versus budget using platforms like ChatGPT and Claude.
Collection
[
|
...
]