"For decades, TV advertising has relied on the "household proxy", targeting the location rather than the viewer. This "blind spot" has resulted in significant wasted ad spend, ineffective frequency capping, and a migration of budget toward digital platforms that offer individual targeting. Key technical capabilities: Passive detection: The solution senses which mobile phones are present on the local network to verify viewer presence."
"Private-by-design: All data is processed at the Edge (on the device). No personal data ever leaves the TV; only anonymous audience cohort codes (e.g., "auto intender") are sent to the ad server. Covatic Sense solves this by installing a lightweight SDK directly onto the Set-Top Box or TV OS. Using Network Presence Detection, it analyses standard Wi-Fi signals to detect in real-time which devices (and therefore which distinct but anonymous people) are currently in the room."
Covatic Sense delivers privacy-first, person-level targeting and measurement for connected TV by passively detecting mobile devices present on the local network. The solution runs a lightweight SDK on set-top boxes or TV operating systems and processes all data at the Edge so personal data never leaves the device; only anonymous audience cohort codes are shared with ad servers. Covatic Sense provides census-level coverage across enabled households, replacing probabilistic panels with deterministic, household-scale visibility. Real-time Network Presence Detection enables individual frequency capping, accurate attribution, and higher inventory value for operators by verifying human audiences rather than relying on household proxies.
Read at Exchangewire
Unable to calculate read time
Collection
[
|
...
]