RCS adoption, Apple's move to adopt RCS, will offer greater control to businesses over text communications through longer messages, larger files, videos, group conversations, and enhanced branding opportunities.
Changes coming with RCS include custom colors, branding options, call-to-action buttons, image carousels, enhanced security, and group text conversations, revolutionizing traditional texting capabilities.
AI integration in text communications will boost productivity and personalization, with features like generative AI improving accuracy and responsiveness in business interactions.
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