AppLovin has experienced significant growth by shifting from a mobile game publisher to an ad tech company, doubling its advertising revenue over the past year. This transformation is reflected in its decision to sell its mobile games business for $900 million, though it retains a minority stake. With an impressive 500% stock increase and a profit margin of 44%, AppLovin aims to diversify into new sectors such as fintech and automotive in addition to e-commerce and connected TV, indicating its ad business is set for continued expansion.
"In the last year, the stock is up more than 500% as it's pivoted from a mobile game publisher to an ad tech company, leveraging its knowhow of the mobile app economy into a highly profitable ad business."
"In 2024, it began selling its technology to direct-to-consumer brands in e-commerce, and in 2025, it's focused on expanding to new verticals and channels, including connected TV (CTV), or ad-driven streaming."
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