Could Airbnb's Next Big Move Be a Rewards Program?
Briefly

Airbnb has evolved significantly from its initial concept of simply connecting users with budget accommodations. CEO Brian Chesky hinted at new strategies that might include innovative incentive programs for users, moving away from traditional points-based rewards systems. This shift aligns with a broader trend in hospitality, illustrated by collaborations such as Marriott partnering with Sonder. Chesky's vision includes diversifying Airbnb’s offerings, integrating more consumer services across various markets, and enhancing user experiences with a range of new benefits.
Chesky indicated no traditional points program is planned, as his team seeks alternative ways to reward loyal users without conventional structures.
Airbnb is evolving to include a broader range of services, aiming to redefine customer experiences in hospitality beyond just accommodation.
Read at InsideHook
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