"Our free plan is a great fit for smaller website owners and a good way to get accustomed to our product. Its introduction should positively affect our CMP reach and adoption, contributing substantially to our further growth," says Santi Roc Castells, director of marketing, Cookie Information.
Businesses must process customer data to optimise digital presence, but laws like GDPR impose additional responsibilities. Obtaining valid consent for marketing optimisation and measurement is one of them.
The consent management platforms (CMP) market is thriving, poised to grow from USD $1,173.8mn in 2023 to USD $2,338.9mn by 2031, according to SkyQuest.
Cookie Information is one of the leading vendors in the CMP space, with more than 5,000 organisations trusting its web and app consent solutions.
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