Spotify's newly launched Gen AI Ads feature allows businesses to create audio advertisements with the assistance of AI, streamlining the production process from scriptwriting to voice delivery. This initiative is particularly beneficial for smaller businesses that may struggle with traditional advertising costs and resources. While the feature promises to make advertising more accessible, concerns arise about the potential reduction in creativity, as a wave of homogenized ads might flood the market, ultimately leading to audience disengagement rather than engagement.
"Spotify pitches Gen AI Ads as a way to rapidly publish polished ads without needing to book a sound studio or hire Morgan Freeman, suitable for smaller businesses."
"Not every business has the wherewithal to produce a good ad or the resources to hire professionals, making Gen AI Ads a potential game-changer for entrepreneurs."
Collection
[
|
...
]