Experian's acquisition of Audigent signals a consolidation trend in ad tech, with Channel Factory exploring strategic investments to enhance growth and valuation amid a robust market environment.
Sources have suggested that Channel Factory is targeting a valuation between $300 million to $400 million, based on current EBITDA estimates, indicating strong interest from private equity.
Channel Factory's adjusted EBITDA numbers are reportedly strong, with estimates ranging from $20 million to $25 million, suggesting a healthy trajectory as the company seeks further investment.
The ongoing discussion of Channel Factory's valuation suggests a well-timed strategic move as the brand suitability sector sees increasing demand, prompting interest from various financial players.
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