Slightly more than half (53%) of CFOs expect to increase their marketing budgets by at least 3% this year, according to a Gartner survey of 300 top financial executives.Some 21% are planning on level funding, while 25% predict they will cut the marketing budget by at least 3%."CFOs are most polarized in this area with one quarter planning large increases in marketing of 10% or more, another quarter planning cuts, and the remaining half sitting somewhere in between," said Alexander Bant, chief of research in the Gartner Finance practice, in a statement.
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