Capri Sun is launching its new Moon Punch juice pouches, featuring a glow-in-the-dark design and collectible packaging inspired by lunar phases, timed with the Total Lunar Eclipse. Through a collaboration with Snapchat, users can engage in a unique marketing campaign to gain a first taste of the product by photographing the moon. This initiative not only aims to attract younger consumers and their parents, who increasingly seek outdoor activities for their kids but also follows the brand's recent reintroduction of single-serve bottles after two decades.
Capri Sun is merging creativity with marketing by launching its Moon Punch product, a glow-in-the-dark juice pouch, coinciding with the upcoming Total Lunar Eclipse.
The Moon Punch product rollout includes eight collectible pouches themed by different moon phases, targeting both children and their parents who are looking to encourage outdoor activity.
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