Canva's decision to reverse the price hike for legacy customers highlights the importance of user feedback, indicating a commitment to their community and customer satisfaction.
The 'Pricing Promise' assures customers of future transparency, committing to 60-day warning on price changes and emphasizing affordability and value in the pricing model.
Canva's reversal of the pricing structure demonstrates a strategic move to sustain loyalty among small business and educational users, addressing the backlash from the initial hike.
As Canva continues to enhance its platform with features like the genAI Magic Studio, the company is aware that maintaining fair pricing is crucial for retaining its user base.
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