"Simtheory accelerates our evolution from a design platform with AI tools to an AI platform with design and productivity tools at its core, enhancing our overall capabilities."
"Ortto strengthens our ability to power the entire marketing and content lifecycle through Canva Grow, from planning and creating to publishing and optimizing across every channel."
Canva announced the acquisition of Simtheory and Ortto to bolster its AI and marketing infrastructure. Simtheory offers AI collaboration tools, while Ortto provides a customer data platform with marketing automation. Both companies' founders will take leadership roles at Canva. These acquisitions aim to enhance Canva's capabilities in agentic AI, data infrastructure, and customer engagement, allowing teams to manage workflows from ideation to campaign measurement. The integration of these platforms will support a more comprehensive marketing and content lifecycle.
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