Adelaide CEO Marc Guldimann emphasizes the rigorous nature of earning MRC accreditation for attention measurement, mirroring the legitimacy of organic food certification, crucial for metric credibility.
The IAB's lawsuit against the government over FTC rules highlights consumer neglect, as the FTC's push for confirmation in subscription renewals reflects a popular demand for clear consumer choice.
The increasing costs of video quality demand a reevaluation among streaming services. Instagram's Adam Mosseri notes that quality varies based on user engagement, a challenge many platforms face.
Warner Bros. Discovery's licensing approach reflects a strategy to mitigate high streaming costs, as they replace expensive productions with ad-supported content on platforms like Tubi.
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