Broadsign, Adkom & Blip Announce Programmatic Ad Tech Integration
Briefly

Outdoor advertising technology leadersAdkom,Blip, andBroadsign today (May 11th, 2023) announced a technology collaboration that brings more than 2,000 large format, roadside digital billboards located in more than 190 markets to the Broadsign supply-side-platform (SSP).Advertisers and media buying agencies around the world can now access the inventory via any of the demand-side-platforms (DSPs) integrated with the Broadsign SSP, including the Broadsign Ads DSP, while independent roadside media owners on the Adkom and Blip networks gain new programmatic revenue opportunities.
Read at Exchangewire
[
add
]
[
|
|
]