OutMoove's acquisition by Broadsign brings together leading OOH advertising platforms to enhance automation and specialist agency workflows, expanding globally.
OutMoove's expertise in DSP technology and specialist OOH workflows, preferred by top agencies like GroupM and Outsight, will further accelerate pDOOH adoption and automation.
Broadsign views OutMoove as a trusted partner with deep industry connections. The acquisition aims to strengthen the OOH ecosystem through automation.
OutMoove's CEO, Mendel Looije, anticipates combining talents with Broadsign to boost industry growth through advanced automation and technology.
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