The British Competition and Markets Authority (CMA) announced an investigation into Google’s search and advertising services to determine if it holds "strategic market status" under new regulations.
Google, which controls over 90% of the search queries in Britain, claims that its services help millions of U.K. businesses grow by connecting them with customers in innovative ways.
The CMA's investigation will assess Google's impact on competition, examining how its dominance in search and advertising services affects consumers, advertisers, and rival companies in the market.
The Digital Markets, Competition and Consumers Act aims to curb anti-competitive practices, potentially lowering costs associated with search advertising that could benefit households across the U.K.
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