"According to a survey from StackAdapt and Ascend2, 42% of brand marketers and 47% of agency marketers in North America cite limited platform integration as their top barrier to personalization."
"Marketers are encouraged to use the survey findings to benchmark their own integration gaps against industry standards and to advocate for necessary integration work in their strategic roadmaps."
A survey conducted in October 2025 revealed that 42% of brand marketers and 47% of agency marketers in North America identify limited platform integration as the primary obstacle to effective personalization. The findings suggest that marketers should utilize this data in strategic planning meetings to address gaps in their personalization efforts. The survey included 285 brand marketing professionals and 183 agency professionals, all decision-makers at companies with over $10 million in annual revenues, ensuring a robust representation of the industry.
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