Hearst UK has formed a strategic partnership with Brand Metrics, aiming to elevate advertising accountability and effectiveness for its advertisers. The integration of Brand Metrics' technology across Hearst UK's prominent sites—such as Cosmopolitan and ELLE—will allow the measurement of key metrics like awareness and action intent. This collaboration enables Hearst to present advertisers with robust data that illustrates the impact of their campaigns, fostering more meaningful conversations and enhancing campaign effectiveness as part of Hearst's sales narrative.
Hearst UK partners with Brand Metrics to improve advertising accountability and effectiveness, integrating brand lift measurement technology across popular media sites.
Brand Metrics will enable Hearst UK to measure campaigns impacting key metrics like awareness, consideration, preference, and action intent, enhancing advertiser insights.
Collection
[
|
...
]