Recent research by F5 indicates that over half of web traffic originates from automated sources, with bots increasingly influencing web interactions. Analyzing 207 billion transactions, F5 discovered that 50.04% of page visits are bot-generated. The study underscores a sharp rise in web scraping practices among large language model (LLM) providers, with 10.2% of automated traffic being linked to malicious activities. Different sectors bear varying impacts, particularly in hospitality and healthcare, while concerns about account takeover attempts persist, especially in technology and entertainment industries.
The rise of generative AI has led to automated sources accounting for over half of all web page visits, highlighting the significant impact of bots on traffic.
F5 Labs' study found that 50.04 percent of web requests come from automated sources, overshadowing human-generated searches and transactions.
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