Malmö-based Bookboost has secured a €3.6 million investment led by Vendep Capital to innovate customer engagement within the hospitality sector. Their CRM platform merges customer data management with multi-channel communication, enhancing guest experiences through AI-driven automation. As the industry shifts towards data-driven strategies, Bookboost's platform allows hotels to centralize and act on guest data, thereby increasing customer lifetime value. The funding will facilitate further development of their technology and support growth in staffing to enhance service for hotel clients globally.
This investment is a game-changer. Hotels that own their guest relationships outperform the rest-this funding allows us to double down on our mission to help hotels unlock the full potential of their guest data, creating personalised and meaningful guest journeys at scale.
We've been engaging with Bookboost for a long time, witnessing its impressive growth, ability to attract top talent, and expand its product and go-to-market strategy. Over time, we knew we wanted to be part of this journey.
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