Phoebe Gates and Sophia Kianni have launched Phia, an AI-driven app that assists users in comparing prices for clothing, shoes, and accessories. With an emphasis on thrifting, Phia scours the web for new and used listings and provides a 'Should I Buy This?' button on product pages. It draws from a vast database of over 250 million used items from various marketplaces, highlighting competitive pricing and supporting sustainable shopping habits. The app differentiates itself in the online shopping landscape by focusing specifically on fashion.
"The app, called Phia, is designed to help shoppers compare prices on listings of clothing, shoes, and accessories."
"Phia says it uses AI to analyze 'current market trends' and compare them against a database of more than 250 million used goods."
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