X's projected revenue for the year is $2.3 billion, up from $1.9 billion last year but significantly down from $4.1 billion in 2022. Ad expenditure on X fell by 2% in early 2025, despite major brands like Hulu and American Express returning to the platform. Large ad agencies are negotiating 'upfront deals' with X for future ad spend. However, concerns persist within the advertising industry due to X's antitrust lawsuit against a coalition of brands and the associated fears regarding communications among agency staff.
X's revenue is expected to grow to $2.3 billion this year from $1.9 billion last year, despite a significant drop in total ad spending.
US ad spend on X fell by 2 percent in early 2025, although major companies like Hulu and American Express are returning.
Concerns within ad agencies about communication regarding X have arisen following its antitrust lawsuit against a coalition of brands and agencies.
Major ad agencies are eying 'upfront deals' with X despite ongoing tensions and uncertainties stemming from legal disputes and market performance.
Collection
[
|
...
]