Beyond ChatGPT: What AI agents really do (and why it matters for customer experience) | MarTech
Briefly

The article discusses the concept of agentic AI, which transcends traditional AI capabilities by enabling systems to not only respond but also independently plan and execute tasks. This technology is particularly impactful in customer experience (CX) by boosting efficiency across various functions, including support and marketing. The Snowflake guide titled "A Practical Guide to Agentic AI for Customer Experience" explores this transformation, outlining use cases, successful deployments by companies, and considerations for both technical implementation and ethical deployment. It highlights the significant ROI observed by early adopters of agentic AI, making it an essential read for businesses looking to leverage AI effectively.
AI agents differ from traditional AI by not only responding but also acting autonomously, using structured and unstructured data to deliver impactful results.
This guide provides insights into the distinct advantages of agentic AI, outlining five customer experience use cases demonstrating its effectiveness across industries.
Companies implementing agentic AI showcase significant ROI through enhanced customer experience, highlighting how AI enables real-time personalization while managing operational scales efficiently.
The guide addresses both technical and ethical considerations for deploying agentic AI, ensuring that businesses can integrate these systems responsibly and effectively.
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