The article discusses the importance of communication, especially in an environment of regulatory uncertainty and variable compensation that affects employees. Leadership emphasizes the need to focus on controllable factors amidst the noise from Washington, particularly concerning mortgage rates and lending regulations. Technology investments in the TinMan Marketplace and Betsy are highlighted, showcasing measurable improvements in productivity, fulfillment costs, and efficiency compared to industry standards, indicating a strategic direction for the organization to enhance its operations moving into 2025.
Talking about technology, you guys made some big moves in 2024 with TinMan Marketplace and Betsy. How do you measure the success of those investments? CS: I think with TinMan, improvements on fulfillment are pretty easily measurable around productivity, hours per file. We recently hired Misti Snow and we were going through some data with TinMan, and for our team members who are on it, we have two and a half FTEs to fund a loan and fulfillment. I think the industry average is five. So those types of things are easy metrics to track.
You have to build a business around optimizing all environments and so we focus on what we can control. With the amount of noise that's out there from regulatory changes to mortgage rates if you focus on that, it may be the only thing you focus on.
In some cases, that's three or four times the industry average. So for 2025, we're focused on taking a lot of what TinMan is exceptional at and adding loan product to the magic. Betsy should make us much more efficient.
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