Bedrock Platform has announced an integration with Lumen, allowing advertisers to implement pre-bid targeting within their media buying strategies effectively. This collaboration offers media buyers the ability to optimize campaigns using attention metrics, leading to greater efficiency and impact. Users of Bedrock can easily activate Lumen's attention segments in curated deals, resulting in improved ad quality, better ROI, and reduced wasted impressions. Executives from both companies highlight the importance of this integration in enhancing campaign effectiveness and ensuring budget efficiency through actual audience engagement metrics.
Integrating real attention metrics into media buying is a game-changer for marketers looking to maximise efficiency. By improving ad quality and effectiveness, they can ensure budgets are spent on inventory that's viewed.
Our first major integration with Lumen gives our customers a powerful new way to optimize their campaigns. By integrating attention targeting, we're enabling them to move beyond traditional targeting parameters.
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